End-of-year review
2024
An eventful year full of highlights lies behind us
Dear customers, farmers,
dealers, partners and friends of Einböck!
An eventful year full of highlights is now behind us. The end of the year is the time to review the past 12 months. Together, we take a look back at exciting events, special experiences, great challenges, innovative technology and significant milestones in our company. Also this year we would like to give you a complete overview of what happened in 2024 at our location in Austria:
- Handover to the 4th generation: The biggest highlight of the last 35 years at Einböck was undoubtedly the handover of our family business to the 4th generation. This moment not only represents one of the most significant milestones in our company’s history, but also marks the end of an extremely successful chapter and the beginning of a new and exciting one. With new ideas, great motivation and the same passion that has characterised our company from the beginning, our 4th generation wants to continue to uphold our company values and try to set future-oriented impulses. We would like to express our heartfelt thanks to everyone who has supported this handover over the past almost 10 years with their support and trust. The emotional company party at the beginning of September, at which we celebrated together with our team, family, friends and partners, will always remain in the memories of all of us and the company.
- Official opening of factory “Dobl”: After the moving in at the end of 2023, it took some time before the production flow was back on track at 100% and the Einböck staff got used to the new conditions. At the beginning of the year, the first machine was able to leave the new factory. One of the biggest highlights of the year was the official opening of the “Dobl” factory in September. We would like to thank all external partner companies and the Einböck team who mastered this mammoth task and successfully implemented the “Dobl” project.
- Economic situation: Unfortunately, the economic situation in the agricultural technology sector also remains tense and unchanged. Too many factors, such as poor harvests in many places, current producer prices, interest rate policy, political uncertainties and changes of direction, as well as elections in Austria, Germany, the EU and the USA, are currently weighing on the willingness to invest. Although farmers and dealers are still cautious, the general mood is increasingly positive. We therefore expect the economic situation to stabilise and turn positive only in the second half of 2025.
- Shows in autumn & Agritechnica: The show autumn is behind us – and it was a success. Our red technology was professionally presented at numerous shows in Austria, Germany, Italy, France, Switzerland, Denmark, Belgium, the USA and more, and enthusiastically presented by the Einböck sales team and its partners. The interest and the number of visitors were consistently positive and motivating. We are looking forward to the upcoming events in 2025 and are already eagerly anticipating the show highlight of 2025, the Agritechnica in Hanover.
- 45 years of hoeing technology and 40 years of weeding technology: We are very pleased to celebrate 45 years of hoeing technology and 40 years of weeding technology from Einböck. It fills us with great pride to have reached these outstanding milestones in 2024. These anniversaries symbolise our many years of innovation and our constant striving to provide agriculture with modern, professional and reliable technology for mechanical weed control.
- New products: The market has responded extremely positively to our new RAZOR flat cultivator, which expands our tillage range. Next season, a larger pre-series of the flat scalper will be demonstrated to farmers, at shows and at field days.
- The NEXAT is now hoeing: Together with Nexat, we were able to put our first XXL row-crop cultivator, the CHOPSTAR-MAX, into the field last spring. The first joint project with the innovative company from Germany was extremely successful and will therefore be continued next year.
We would like to take this opportunity to express our particular thanks to all the importers, dealers, partners, suppliers, customers and farmers who have accompanied us in 2024. Your commitment and active support over the past challenging twelve months have made our cooperation a successful and professional partnership. So, the production of red agricultural technology is fun – and tillage, hoeing and weeding technology, grassland care and seeding is joy!
Finally, we would like to wish you and your families a relaxing Christmas and a happy and healthy New Year. We hope you get plenty of rest and enjoy some quality time with your family and friends.
Until then, best regards from Austria,
“Merry Christmas and a Happy New Year!”
The Einböck family and the Einböck team
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